About Modern Bay Branding Bar
Built for Women in Motion.
Designed to Fit Who You’ve Become.
Our clients have been seen on
14,721+
214+
25+
189+
You’ve grown. Your business has shifted.
And somewhere along the way, your brand stopped feeling like you.
At Modern Bay, we help ambitious women like you realign with a brand that finally fits—visually, emotionally, and strategically.
Whether you’re stepping into a business you just bought or shedding the skin of a brand that no longer matches who you are, we’re here to make sure the outside reflects all the growth that’s happened within.
Meet The Founder
Raechel Larsen
I started Modern Bay while rebuilding my life—literally and figuratively.
After surviving a car accident, raising a blended family with my deployed husband, adopting my foster son, and giving birth to a new baby, I realized something huge:
Our brands need to evolve as we do.
The woman I became wasn’t reflected in the business I had built. And chances are, that’s exactly where you are right now too.
Today, I help women rebrand their businesses with clarity, speed, and confidence. I believe branding should never feel like a burden—and your next chapter should never be built on an outdated identity.
That’s what the Brand Fit Formula is all about.
It’s the first step toward showing up fully, feeling aligned, and attracting the clients who see your value immediately.
Because the right brand won’t just look good.
It’ll feel like home.
Meet The Founder
Raechel Larsen
I started Modern Bay while rebuilding my life—literally and figuratively.
After surviving a car accident, raising a blended family with my deployed husband, adopting my foster son, and giving birth to a new baby, I realized something huge:
Our brands need to evolve as we do.
The woman I became wasn’t reflected in the business I had built. And chances are, that’s exactly where you are right now too.
Today, I help women rebrand their businesses with clarity, speed, and confidence. I believe branding should never feel like a burden—and your next chapter should never be built on an outdated identity.
That’s what the Brand Fit Formula is all about.
It’s the first step toward showing up fully, feeling aligned, and attracting the clients who see your value immediately.
Because the right brand won’t just look good.
It’ll feel like home.
Our Philosophy
Clarity before visuals.
You can’t dress something you don’t understand.
Confidence is the goal.
You should love how your brand feels every time you show up.
Timeless > trendy.
We’re not here to chase what’s popular—we’re building what lasts.
You bring the vision.
We help you articulate it, elevate it, and launch it.
Our Philosophy
Clarity before visuals.
You can’t dress something you don’t understand.
Confidence is the goal.
You should love how your brand feels every time you show up.
Timeless > trendy.
We’re not here to chase what’s popular—we’re building what lasts.
You bring the vision.
We help you articulate it, elevate it, and launch it.
We proudly support the women and men of our Armed Forces, First Responders,
Law Enforcement,
their spouse and Foster Parents
by offering a Hero’s Discount.
Is This You?
You’ve outgrown your current brand.
You’ve inherited a business and want to make it your own.
You’re ready to show up with more confidence and less second-guessing.
You’re done DIYing—and ready for a brand that actually works.
If you're nodding along?
You're in the right place.
Start with the Brand Fit Formula
Choose Your Package
Women Can Do Everything
No matter where you are on your journey, Modern Bay has a plan for you.
Starter Kit
Basic Package
$40
Monthly
Perfect for women beginning their self-development journey.
Personalized guidance
Foundational resources
Goal-setting tools.
Starter Kit
Basic Package
$60
Monthly
Ideal for those ready to take the next step
Comprehensive coaching
Exclusive resources
Progress tracking.
Starter Kit
Advance Package
$100
Monthly
Designed for women seeking advanced growth and success.
Full mentorship
Advanced tools
Leadership training.
Why Choose Us
Rebranding is Our Thing
When it’s time to rebrand, you don’t want more fluff. You want clarity, alignment, and something that actually fits.
Here’s what makes us different:
Tailored Like
Your Favorite Jeans
No off-the-rack templates here. Every brand we create is custom-built to reflect the woman you are today—and where your business is headed tomorrow.
Clarity Always
Comes First
Before we design, we dig deep. Through our signature Brand Fit Formula, we uncover exactly what your business needs next—so you’re not just rebranding, you’re realigning.
It Feels Effortless—Because We Made It That Way
From strategy to design to launch, we handle the details. You show up for the fun, the clarity, and the transformation. We take care of the rest because you have enough on your plate.
Ready to Find Your Perfect Fit?
Start with the Brand Fit Formula and walk away with your next best move.
Testimonial
What They Say
Don’t just take our word for it here’s what women who have worked with us have to say.
I truly don't know how I made it so many years in business without Raechel, but I can say I hope I never have to do it without her again! She is on call and immediately responsive whenever I need a new branded marketing piece or when I have new ideas I want her eye to help me develop. She is a true business partner worth her weight in gold for the long term potential of your business.
Ashley
Raechel did an amazing job for me! The BNI sheets she personalized for me, are tributes to some of the things I love. Pink. Sparkles. My humans! She did a wonderful job designing them for me. Thank you!!
Diane
If you need a new website or looking to refresh your branding needs, look no further! Raechel did an AMAZING job bringing my vision to life through my branding session and website. As a designer, I could've easily done this myself, but I chose to hire Raechel and I'm so glad I did. She was professional and made the experience fun in the process. Raechel completed the website and branding kit way faster than I could've done on my own. Don't think about it any longer. Just get started!
Becky
