Our mission is to be a creative vessel for helping female entrepreneurs gain confidence and clarity through their brand.

In 2019, our founder Raechel Larsen was driven by a strong desire to establish a brand that would encompass her love for both the coastal and western lifestyles, as well as her passion for art and business. She often found herself caught in between these worlds. Raechel faced challenges in industries that were predominantly male-dominated, such as sailing, volleyball, and business. As a foster and step mother, she believed she hadn't earned the privilege to call herself a mother since they were not her biological children, though she loved them all as her own. Transitioning from a coastal to a country life, she constantly felt compelled to assimilate into her new environment. The world did not have a place for an art creating coastal cowgirl, just yet. 

In 2019, our founder Raechel Larsen craved to create a brand for Modern Bay where she could embrace both her coastal and western lifestyle and love for art and business. She seemed to always find herself in the middle. Raechel struggled to find her footing in a world where her passions were mostly male dominated industries. From sailing, volleyball, business internships. she hadn't given birth to these children. Going from a coastal life to a country life, she perpetually felt compelled to assimilate into her surroundings.

At Modern Bay, our approach is rooted in authenticity and transparency for the company but also for our clients. We take the time to understand the values and concerns of our clients, ensuring that their brand initiatives are meaningful, relevant, and impactful. Our streamlined process allows us to best support our client’s brand identity through marketing materials so they can confidently present their company to clients, knowing that it authentically represents them and their unique brand.