When Your Brand Doesn't Feel Like You Anymore - It's Time to Rebrand
Whether you’ve outgrown your brand or just stepped into a business that doesn’t yet feel like yours, we create custom brands that feel like your favorite jeans. So you wear your brand confidently—because it’s designed to move with you and attract the right attention.
When Your
Brand Doesn't
Feel Like You
Anymore-
It's Time
to Rebrand
Whether you’ve outgrown your brand or just stepped into a business that doesn’t yet feel like yours, we create custom brands that feel like your favorite jeans. So you wear your brand confidently—because it’s designed to move with you and attract the right attention.
Our clients have been seen on
14,721+
214+
25+
189+
We build brands in 1-4 days of your time
through our custom Fit Formula.
If you're eager to get the brand you need
without wasting time or money,
this process is for you.
What We Do
Branding That Moves With You
STEP ONE
The Brand Fit Always Comes First.
Then We Design Everything Around It.
The Brand Fit Formula
This 2-hour deep dive uncovers the gaps in your current brand and clarifies what you actually need next.
Walk away with a customized, clarity-driven actions — your exact next steps laid out.
STEP TWO
Based on the results of your Brand Fit Formula, we'll recommend one of the following packages for your rebrand.
The Fast Track
For the woman launching her first business and ready to start strong.
Skip the guesswork — get everything you need to show up professionally from day one. This semi-custom package gives you a branded foundation.
The Signature Refresh
For the woman who’s outgrown her current brand.
You’ve evolved —
and your brand needs to catch up. This full rebrand and website experience gives your business a refined, elevated look that aligns with where you're headed.
The Legacy Builder
For the serial entrepreneur who doesn’t have time to waste.
You're busy — let us take care of everything. Whether it’s a new venture or a full-scale relaunch, we handle it all, from strategy and design to development and content.
You’re not starting
from scratch—
you’re evolving.
Maybe you’ve bought a business that needs a fresh identity. Maybe you’ve grown beyond the brand you started with. Either way, you’re ready for a change that finally fits.
Founder & Creative Director
Meet Raechel Larsen
Hi, I’m Raechel—founder of Modern Bay Branding Bar. I help women reimagine the businesses they’ve outgrown—or just stepped into—by crafting brands that feel like the perfect fit.
Since founding Modern Bay in 2018, my life and business has transformed in ways I never expected:
A car accident that launched this business - changed everything.
A deployed husband - who's now home.
A foster son - now my amazing adopted son.
A custody battle - now by beautiful bonus daughter
A new baby - now reteaching me everything I once knew.
A new home - my homestead.
A new identity - this one I will forever be learning more about.
Through it all, one truth became crystal clear: Life changes and when it does you need a brand that can move with you.
It should evolve as you evolve.
It should feel like confidence.
It should fit like your favorite pair of jeans.
Founder & Creative Director
Meet Raechel Larsen
Hi, I’m Raechel — founder of Modern Bay Branding Bar. I help women reimagine the businesses they’ve outgrown or just stepped into by crafting brands that feel like the perfect fit.
Since founding Modern Bay in 2018, my life and business has transformed in ways I never expected:
A car accident that launched this business changed everything.
A deployed husband — who's now home.
A foster son — now my amazing adopted son.
A custody battle — now by beautiful bonus daughter
A new baby — now reteaching me everything I once knew.
A new home — my homestead.
A new identity — this one I will forever be learning more about.
Through it all, one truth became crystal clear: Life changes and when it does you need a brand that can move with you.
It should evolve as you evolve.
It should feel like confidence.
It should fit like your favorite pair of jeans.
We proudly support the women and men of our Armed Forces, First Responders, Law Enforcement,
their spouse and Foster Parents by offering a Hero’s Discount.
Stop scrolling
through Pinterest
trying to create a brand — that's only stressing you out.
At Modern Bay Branding Bar, we specialize in
rebranding businesses for ambitious women
who are done settling for a brand that no longer reflects who they are or where they’re going.
We move fast, work deep, and make it feel effortless. Because you’ve got better things to do than fight with your fonts.
Choose Your Package
Women Can Do Everything
No matter where you are on your journey, Modern Bay has a plan for you.
Starter Kit
Basic Package
$40
Monthly
Perfect for women beginning their self-development journey.
Personalized guidance
Foundational resources
Goal-setting tools.
Starter Kit
Basic Package
$60
Monthly
Ideal for those ready to take the next step
Comprehensive coaching
Exclusive resources
Progress tracking.
Starter Kit
Advance Package
$100
Monthly
Designed for women seeking advanced growth and success.
Full mentorship
Advanced tools
Leadership training.
Why Choose Us
Rebranding is Our Thing
When it’s time to rebrand, you don’t want more fluff.
You want clarity, alignment, and something that actually fits.
Here’s what makes us different:
Tailored Like
Your Favorite Jeans
No off-the-rack templates here. Every brand we create is custom-built to reflect the woman you are today and where your business is headed tomorrow.
Clarity Always
Comes First
Before we design, we dig deep. Through our signature Brand Fit Formula, we uncover exactly what your business needs next so you’re not just rebranding, you’re realigning.
It Feels Effortless—That's Intentionally Done
From strategy to design to launch, we handle the details. You show up for the fun, the clarity, and the transformation. We take care of the rest because you have enough on your plate.
Ready to Find Your Perfect Fit?
Start with the Brand Fit Formula and walk away with your next best move.
Testimonial
What They Say
Don’t just take our word for it here’s what women who have worked with us have to say.
I truly don't know how I made it so many years in business without Raechel, but I can say I hope I never have to do it without her again! She is on call and immediately responsive whenever I need a new branded marketing piece or when I have new ideas I want her eye to help me develop. She is a true business partner worth her weight in gold for the long term potential of your business.
Ashley
Raechel did an amazing job for me! The BNI sheets she personalized for me, are tributes to some of the things I love. Pink. Sparkles. My humans! She did a wonderful job designing them for me. Thank you!!
Diane
If you need a new website or looking to refresh your branding needs, look no further! Raechel did an AMAZING job bringing my vision to life through my branding session and website. As a designer, I could've easily done this myself, but I chose to hire Raechel and I'm so glad I did. She was professional and made the experience fun in the process. Raechel completed the website and branding kit way faster than I could've done on my own. Don't think about it any longer. Just get started!
Becky
